Dr. Robert Gordon Forensic Psychology

The Patent Perception Inventory™ measures how differently two or more inventions are likely to be perceived by jurors in intellectual property cases. The PPI™ [patent perception inventory] is designed to help intellectual property attorneys, corporate managers, and inventors make informed decisions about inventions which may become or currently are involved in litigation.

The PPI™ is a rating system based on psychological research about how individuals decide whether two objects or methods appear to be different or the same. The PPI™ is an experimental method that has been in research and development for over two years. The Inventory draws upon the fundamental knowledge of cognitive and personality psychology, brain function, and group processes. The result is a comparison of two or more inventions' patent
perception profiles [P3]™.

Dr. Tanya Taylor Forensic Psychology

The unit of analysis for the PPI™ [patent perception profile] is "A Difference Assay Metric" [ADAM™]. ADAM™ is significant for litigation outcomes in that it involves comparing the patent perception profiles™ of particular invention(s) or prior art to AMI™. AMI™ is "A Metric Index" of proprietary values.

Dr. Robert Gordon is the inventor of the Patent Perception Inventory. He is an internationally recognized forensic psychologist who hasstudied the perception of jurors for more than 25 years. Dr. Gordon has extensive experience in helping outstanding IP lawyers determine the necessity of litigation or to successfully resolve their patent cases through jury trials or ADR.