Inventions have dramatically improved the quality
of our lives. However, they often involve complicated designs
and processes that are hard for people to understand. This is only
one of many reasons why there are so many lawsuits involving inventions
and as we live in an intellectual property economy, there definitely
will be more. It is the perception of an invention, rather than the
science, technology or engineering on which it is based, that decides
the outcome of Intellectual Property (IP) litigation. Dr. Robert Gordon
is an internationally recognized behavioral scientist and attorney.
Along with the Expert Panel of the Wilmington Institute Network, he
has pioneered the study of how jurors perceive inventions.
PatentPerception™.com invites trial
attorneys, IP managers, and additional experts from diverse fields
to access six innovative methods developed to study and evaluate how
patents are perceived when compared to others.
Patent Perception Profile™ (Gordon P3™
) This innovative rating system is based upon intensive
research and expert knowledge of how jurors think about and compare
inventions.
Patent Perception Workshop™
This technique yields winning themes concerning the infringement
and damage issues in litigation.
Likable
Witness Workshop™ This tested method has trained thousands
of expert and fact witnesses to tell the truth in a persuasive and
credible way.
Gordonpoll
™(i.e., Juror Surveys) This procedure utilizes the scientific
survey of prospective juror attitudes toward vital issues in intellectual
property cases.
Virtual
Jury™ This web-based research provides a creative, economical,
and successful means of gaining insight into key trial themes and
prospective jurors' attitudes.
Invention-Perception
Brain Mapping This research
method involves the neuroscience of brain waves as they reflect
differences in how inventions are understood.
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