Dr. Robert Gordon and The WIN Team provide creative trial and settlement science services to corporate and individual clients in IP litigation. The development of winning themes, persuasive voir dire strategies, and ideal jury profiles and messages have become their signature.

Dr. Gordon and the WIN Team have successfully achieved these goals on the behalf of clients by identifying the critical ideas that define cognitive, individual, social, and group decisions about intellectual property.

Notable results in celebrated cases have been achieved in IP disputes with over $100 billion in value.